F*ck it. We quit Social Media

We’ve pulled the pin on social media.

Not in a dramatic “delete everything and move to the woods” kind of way, just quietly, deliberately, with the same intention we try to build into everything at Young Sandwich Media.

We’ve never had Facebook. We’ve only ever had Instagram. But over time, we realised that Instagram doesn’t really align with what we’re trying to do here.

Our idea with the Upboard has always been simple: create a low friction, minimalistic device that helps families get on with what’s important, real life, not the online version of it.

When Instagram first launched, it was brilliant. It actually was social media. You followed people you liked. Designers you admired. Projects that inspired you. It felt small, personal, connected.

Now? You see maybe 7% of the people you actually follow. The rest is what Instagram thinks you’ll like, or what will keep you scrolling.

And what does that mean for small creators like us? It means that every post becomes a mini strategy session. Does this image fit the aesthetic? Will it “perform”? Should we tweak the caption to get more engagement? Suddenly, the thing that was supposed to be fun becomes a loop of anxiety and algorithms.

And let’s be honest, we’re not immune. You spend half an hour prepping a post, then another hour scrolling through stuff that doesn’t matter. That’s not what we’re about.

The truth is, our sales don’t come from Instagram. We’ve never paid to promote anything, and we don’t plan to start. Our business grows because people see an Upboard in someone’s kitchen, or they visit a mate and ask, “What’s that thing on your wall?”

That’s how it should be, real conversations, not forced engagement.

And yes, we build websites. We design things. We’re a media company. But we’ve never been a social media company. Over the years, a few clients have asked us to manage their socials, and we’ve always said no, not because we can’t, but because we don’t want to. If we’re not genuinely invested, we’d rather not take your money.

So we’re stepping away from the scroll.

No more chasing engagement. No more worrying about algorithms. Just more time spent building things that matter, and making room for what’s real.